Benny Gold
Benny Gold
During my 7-years at Benny Gold, a celebrated streetwear brand in San Francisco, I played a pivotal role in shaping the brand’s creative direction. I worked closely with Benny himself, immersing myself in various parts of the business, from apparel/accessory design, USA and overseas production, trade shows, trend forecasting, photography, and art direction. My hands-on involvement in these areas not only solidified my design skills but also provided me with a comprehensive understanding of the apparel industry.
During my 7-years at Benny Gold, a celebrated streetwear brand in San Francisco, I played a pivotal role in shaping the brand’s creative direction. I worked closely with Benny himself, immersing myself in various parts of the business, from apparel/accessory design, USA and overseas production, trade shows, trend forecasting, photography, and art direction. My hands-on involvement in these areas not only solidified my design skills but also provided me with a comprehensive understanding of the apparel industry.
The brand was sold worldwide to hundreds of wholesale accounts, while opening 3 stores in San Francisco. We also collaborated with a variety of prestigious brands such as Nike, Modernica, and Miller High Life, and Super Bowl 50 gaining recognition from different markets. Notably, some of the apparel I designed was featured in the costume design for Netflix's "The OA" season 2.
The brand was sold worldwide to hundreds of wholesale accounts, while opening 3 stores in San Francisco. We also collaborated with a variety of prestigious brands such as Nike, Modernica, and Miller High Life, and Super Bowl 50 gaining recognition from different markets. Notably, some of the apparel I designed was featured in the costume design for Netflix's "The OA" season 2.
